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# Fernanda de Souza Pinto: Event Coordination and Specialist Excellence in Brazil

SOURCE / LINK: http://mailnand4.wixsite.com/portfolio-fernanda

# Fernanda de Souza Pinto: Event Coordination and Specialist Excellence in Brazil

Portfolio-fernanda/Mini Curriculum/Photo Gallery/Events in the Media/videos

Brazil Gourmet

CONTACT: PHONEZAP: (11) 98542-9828

E-mail: fesouza@terra.com.br

[ENGLISH VERSION]

SOURCE / LINK: http://mailnand4.wixsite.com/portfolio-fernanda

Mini Curriculum

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Events in the Media

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Fernanda de Souza Pinto

Coordinator and Specialist

of Corporate Events

I am a Coordinator and Specialist in Events, graduated in Tourism from the Ibero-American University of Letters and Human Sciences. Born in São Paulo, I started my career at the age of 18.

My first professional experience was production and coordination in assembly of trade fairs, commercialization of stands and rental of rooms for conventions and congresses.

Throughout my career, I coordinated and produced large and important corporate events for renowned companies. I gained considerable experience in the elaboration of briefings and budgets, hiring of Buffet, preparation of menus, rental of equipment, management and hiring of labor, captation of suppliers, spaces and hotels for events and control of budget and budget.

Experience in coordinating teams, conducting the distribution of activities, controlling schedules, planning strategies, managing and raising funds for social and cultural projects.

Ability to organize Trade Shows, Congresses, Conventions, Promotional actions, realization of booths sales, quotations and elaboration of projects, coordinating from the creative part to physical issues of the events.

Analytical capacity in identifying opportunities for the customer, competition scenario, marketing trends and strategies, brand repositioning for increased sales.

Creation and planning of integrated communication projects, where it defines communication tools necessary to solve the challenges of the briefing.

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Skills & Expertise

What Does an Event Coordinator Do?

It isn’t all red carpets and celebrities. Get the skinny on this in-demand (and often demanding) job

By Jenell Talley

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Event coordinator is a job that pops up on the job boards, and, admit it, you’re intrigued.

Makes sense. You’re a gnarly negotiator and masterful multitasker who’s all about the details, and you love a good par-tay. Ever thought about becoming an event coordinator?

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Yeah, we thought so. No time like the present. Check out the wisdom of an industry insider and decide if this job is the one for you. 

What exactly does an event coordinator do? 

Day-to-day duties often depend on where an event coordinator works and what needs to get done.

In general, an event coordinator puts together events, tackling anything from client meetings to cleanup. Responsibilities may include preparing budgets, scouting and booking locations, conducting press outreach, lining up sponsors and celebrity guests, and securing food and drinks.

Duties on the day of the event include overseeing support staff, including florists, caterers, DJs and emcees. Depending on seniority, an event coordinator may instead spend the bulk of her time performing essential administrative duties or assisting event planners and managers.

During her three years as an event coordinator for Macy’s, Christian McKenzie had her hands full pitching potential vendors and talent, processing invoices, working with the legal team to draft terms for service contracts and managing relationships with clients, including celebrity handlers.

“Depending on the size of an event, the preparation could take months or even a year,” says McKenzie, now a business account manager for Sears Holdings Corporation.  

What skills do you need?

Your negotiation skills should be rock solid to lock in the best possible prices with clients and vendors. Good communication skills are also a must. You can’t manage relationships with clients and vendors without them. Being detail oriented and deadline driven is also important. 

And you have to have stamina, says McKenzie, who logged plenty of night and weekend hours after putting in a full day at the office. You don’t always get to quit at quitting time in this line of work. 

Who is an event coordinator’s boss?

An event coordinator may report to a director of events, but it largely depends on the way a company is structured. At some companies, an event coordinator assists or reports to an event manager. At others, responsibilities mirror those of event managers.  

Are there other titles with similar responsibilities?

Production assistants’ and public relations associates’ roles at some agencies are similar to event coordinators.  

What do I need to get ahead in this position?

“Impress your manager with a skill that no one else has,” says McKenzie. Excelling at pitching and securing sponsors is a great way to start; hone your abilities and continue to develop by taking classes or finding a mentor to help you develop professionally.

You should also go to networking events to meet potential sponsors and clients. And stay on top of what’s going on in the industry by reading trade publications. 

How can I get my foot in the door?

A degree in marketing, public relations or hospitality is helpful but not required. Experience, however, often is.

“It’s the internships that make the difference,” says McKenzie. Seek opportunities to beef up your resume and make yourself stand out. And don’t dally. Get the jump on the competition by interning while you’re still in school. You’ll be that much closer to landing your first job after graduation.

Check out event coordinator openings and other hot jobs on Mediabistro’s job board.  

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Fernanda de Souza Pinto

Coordenadora e Especialista

de Eventos Corporativos

Sou Coordenadora e Especialista em Eventos, formada em Turismo pela Universidade Ibero Americana de Letras e Ciências Humanas.  Natural de São Paulo,  iniciei minha carreira aos 18 anos de idade.

​

Minha primeira experiência profissional foi  produção e coordenação em montagens de feiras, comercialização de estandes e locação de salas para convenções e congressos.

​

Ao longo de minha carreira, coordenei e produzi grandes e importantes eventos corporativos para renomadas empresas. Adquiri considerável experiência na  elaboração de briefings e orçamentos, contratação de Buffet, confecção de cardápios, locação de equipamentos, gestão e contratação de mão de obra, captação de fornecedores, espaços e hotéis para eventos e controle de orçamento e budget.

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Experiência na coordenação de equipes, realizando a distribuição de atividades, controle de cronogramas, planejamento de estratégias, administração e captação de recursos para projetos sociais e culturais.

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Habilidade na organização de Feiras, Congressos, Convenções, Ações promocionais, realização de vendas de estandes, cotações e elaboração de projetos, coordenando desde a parte criativa a questões físicas doa eventos.

​

Capacidade analítica na identificação de oportunidades para o cliente, cenário da concorrência, tendências e estratégias de marketing, reposicionamento da marca para aumento de vendas.

Criação e planejamento de projetos integrados de comunicação, onde define ferramentas de comunicação necessárias para solucionar os desafios do briefing. 

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